Hybrid Success as Toyota is Ireland’s best-selling car brand in January

Toyota is the number one car brand in Ireland following on from the January sales period. With 4,309 cars sold in the first month of the year Toyota now has a 13.79% market share.

Toyota is the number one car brand in Ireland following on from the January sales period. With 4,309 cars sold in the first month of the year Toyota now has a 13.79% market share.

Following on from 2019, the Corolla proves itself yet again to be Ireland’s favourite car and the Corolla self-charging hybrid retains its status as Ireland’s best-selling car. Not only for city driving, Toyota is number one in 17 Irish counties, showing that rural drivers are embracing hybrid as well.

2020 shows a big leap to electrified driving, with 18.3% of the market being electrified (including BEVs, self-charging hybrids and plug-in hybrids), and with hybrid accounting for a large portion of this at 13.6% of the 18.3%. Hybrids are the fastest-growing powertrain of 2020 jumping from a 6.8% share in January 2019 to 13.6% share in 2020. And with Toyota hybrids being in electric mode for up to 62% of the time on average*, hybrid customers are making an immediate impact to lowering CO2 and NOX emissions, making a better environment for all.

Toyota started investing in hybrid technology over 20 years ago with the launch of the Prius and since then has lead the market in sustainable driving and lowering emissions. The success of hybrid helps in overall CO2 reduction, as in 2019 Toyota had the lowest average CO2 emissions of the top ten brands at 86g/km versus the average of 112g/km.

Now Toyota is one of the most electrified car brands with the biggest range of hybrid cars and an 85.6% hybrid mix to date in 2020. This focus on sustainable powertrains is a clear demonstration of the brand promise ‘Built For A better World’, along with the fact that Toyota was the first mainstream brand to stop selling diesel passenger cars in 2019.

Steve Tormey, Chief Executive of Toyota Ireland commented on the announcement: “We’re delighted with the results of January, and we’d like to thank our dealer network and our customers for helping us achieve this position. It shows that Irish people are taking action to move towards more sustainable cars to help lower CO2 emissions, and also lower NOX emissions to contribute to better air quality for all. Our 2019 hybrids will save over 60,000 tonnes of CO2 over their lifetime, and with an 85.6% hybrid mix in 2020 we hope to save even more with our 2020 hybrids.

As hybrids are in electric mode up to 62% of the time on average, it’s the equivalent of selling a 43% EV mix, something no other mainstream brand can claim. We are looking forward to the rest of the year, and hope to continue to lead the market in electrified driving as we move towards a zero emissions society.”

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